O\’Rourke Hospitality Marketing has been conducting research on how New England Hotels are using Internet Marketing. Every month we focus on a different strategy and write an information-packed \’tip\’ with step-by-step instructions on why the strategy is important and how to implement it. This month we focused on videos (tip 4 of the series), and our research has revealed that 77% of New England first class and luxury hotels don\’t use videos! In the tip that follows we have outlined what types of videos your hotel can use, why your hotel should be using videos, and instructions on how you can create your own videos.
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