Hotel company team meetings are especially critical this year as we are emerging from the recession into a fragile recovery. Q2 demand increased by an historic percentage of 8.7% according to STR. Bobby Bowers, senior VP at STR, states that ‘We’re forecasting full-year 2010 RevPAR growth of just over 5 percent, driven almost exclusively by occupancy gains.’ (HotelNewsNow, July 21, 2010).
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